I’m going to show you a strategy that literally makes cold calling easy.

If you are anything like me, you probably get nervous when it comes to dialing strangers who don’t even know you.

Luckily, I found a pretty effective framework that helps me stay focused and lets me book between 5 to 10 additional sales calls every week.

The 2 Most Effective Cold Calling Strategies We Use:

Scenario 1: Straight Up Cold Calling

These people have never heard of you. You’re reaching out without notice. This is the typical cold call every sales rep hates because they’re the hardest to convert.

The hardest part with cold calling is getting the people to give you more than 30 seconds to actually explain how you can help them.

Scenario 2: Warm Calling Prospects (Omnichannel Strategy)

You’re warm calling people you’ve already reached out to on other channels, or calling people who responded positively over email/LinkedIn to close the gap and get the deal done.

Both scenarios are cold in the sense that you haven’t directly spoken to these people. But scenario 2 is an easier sale to make because the ice has already been broken.

Scenario 1: Straight Up Cold Calling Explained….

First things first, you want to find a list of roughly 200 companies that you know would be a great fit for your product or services.

Rather than casting wide, we want to get a targeted lead list and exhaust it over the span of a month or so.

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You want to work your way through this list, make notes, and follow up with prospects until you get a ‘Yes’ or a ‘No’.

Here is the script you can plug in for scenario 1:

Cold Calling Script 1: